Telenet Kickstart, powered by Idealabs
Startup acquisition and follow-up
Folllowing a succesfull collaboration in 2014, Linkman was once again tasked with the challenge to recruit wannabe-startups for Telenet’s incubator program and to cover their whereabouts with a content campaign.
Targeting aspiring entrepreneurs, we created a fun online video campaign which was distributed through social media, native advertising and Telenet channels. These seeding efforts resulted in over 188 qualitative subscriptions for the accelerator program and… a Digital Marketing Award for Best Performing Video too. Mission accomplished!
Supporting the acquisition process, we created a responsive campaign website informing applicants on the program contents, selection procedure and registration. The challenge: converting wannabe startup-leads into actual applications and qualitative subscriptions.
Once 8 promising startups were selected to participate in the program, we made sure to follow their every move with online content, all the while supporting Telenet’s leading role in the booming Belgian startup landscape.
Telenet created an accelerator program to stimulate digital entrepreneurship in Flanders. A documentary created by Linkman shows how this start-up accelerator program actually works. From an idea to start-up, in the wake of young entrepreneurs.