De Grote Smaaktest
A tasteful content campaign
Continental Foods’ range of Lacroix fonds is an established tastemaker in many a household. To reinforce the brand’s presence in kitchens across the country, we created an adventurous content roadmap based on the “taste” theme.
A tasteful website for foodlovers
The campaign website DeGroteSmaaktest.be features a fun test based on 15 taste dilemmas, leading to the definition of your personal taste profile.
The site also provides extensive information on the newly introduced theme of “taste profiles”. What defines taste? What does it mean when you’re a fresh & sour type?
Media coverage in both mainstream and specialized culinary press