Be Bold in New York
We created a brand that would both inspire and unite the startups taking part on this journey. The iconic american flag served as the starting poing in our creative excercise. Next we created pins, stickers and flags for every participant.
Linkman created BBNY.be, the official website and content platform for this initiative. To boost PR, we recruited and coached five student journalists who created digital content à la minute. During five days we covered the startup teams’ American adventure and shared their story through various online channels including social media.