BBNY 2

Telenet

Be Bold in New York

    BBNY is a joint startup trip, organised by Telenet and other Belgian startup incubators. By taking 16 young startups abroad they want them to start thinking bigger than Belgium and strengthen the Belgian startup community.

Brand design

    We created a brand that would both inspire and unite the startups taking part on this journey. The iconic american flag served as the starting poing in our creative excercise. Next we created pins, stickers and flags for every participant.

Content strategy

    Linkman created BBNY.be, the official website and content platform for this initiative. To boost PR, we recruited and coached five student journalists who created digital content à la minute. During five days we covered the startup teams’ American adventure and shared their story through various online channels including social media.

Creative diary content using Snapchat stories
Visuals blog & social media

Aftermovie & documentary

Press coverage

Impressed?

Let’s talk over a cup of coffee.