Linkman structural content & seeding partner of Zalando
After previous successful cooperation, Zalando is entering into a structured partnership with Linkman in 2015. The German retail giant is going to work closely with the Belgian company Linkman on content dossiers. CEO Philippe De Puydt comments: ‘At the headquarters in Berlin, we discovered that we’re on the same wavelength, because we as a company like to think beyond our national borders.’ To be precise, Linkman will help to complete content campaigns on zalando.be and then distribute them via Belgian bloggers and other influencers.
Linkman is a digital content agency, which supports brands with online campaigns. The agency, which numbers 10 people, was formed in 2011 by Philippe De Puydt. Linkman is based in Antwerp and, amongst other things, works for Nationale Loterij, Telenet, Electrabel, De Standaard, Florette, Zenito, and Lucy Chang.
Zalando operates in 15 countries. The company was formed in 2008 by Robert Gentz and David Schneider. Its headquarters are in Berlin. Zalando now employs 10,000 people, who all work in Germany.